How many leads do you need – this will depend on two things – how much your product costs and what your conversion rate is.
The conversion rate will greatly depend on the channel you use to connect with your prospects.
  • For cold calls, you can expect conversion rates between 2 and 4 percent.
  • An average email marketing conversion rate could range from 2 to 12 percent, depending on your industry.
  • Facebook has a conversion rate of 1.85 percent.
Knowing this, you may make your own calculations.
Let’s imagine that you sell a product for $500.
Cold calls: if your conversion rate is 2 percent, you will need to make 100,000 cold calls to be able to sell to 2,000 people (100,000 x 0.02 = 2,000 x $500 = $1,000,000).
Email marketing: if your conversion rate is 5 percent, you will need to have an email list of 40,000 people in order to make 2,000 sales.
Facebook: if your conversion rate is 1.85 percent, you need to have 108,109 Facebook fans.      

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